Google – just how Green are they?

Posted by Mally Mclane | Filed under green

mq1Since we’ve gone live with Google Mail, Calendar and Drive – people have begun to ask about the ‘green credentials’ of Google. For example, during the roadshows we did before the  GoLive, we mentioned that due to the huge quotas, you’ll never need to delete anything again – but as every last byte of information stored needs some element of power, are we not increasing the amount of power used?

The short answer is we are – but coupled with savings you’re making elsewhere by using Google products as alternatives (such as using the extensive mobile access rather than driving back to a PC etc) and Google’s extensive research/investment into the power usage of their products, you are making a small but vital difference to making the world a greener place.

Google have invested over $1Billion in research/development/purchase of renewable power and continue to innovate solutions that they use for the benefit of the entire industry. A recent example are their new Finnish and Belgian data centres that are the world firsts in not using any refrigeration based cooling at all – they both use easily accessible sources of grey water nearby that cools the air that flows freely through their datacentre. Google have also had trials of the same technology, but using rainwater as the cooling agent. Their aim is to be 100% powered by renewables, they currently take 30% of the power usage from renewables.


You can find lots more details on Google and their green plans at their own website: http://www.google.co.uk/green/